claudegoodies
Skill

launch-strategy

From davila7

When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' or 'product update.' This skill covers phased launches, channel strategy, and ongoing launch momentum.

Facts

Repository
davila7/claude-code-templates
Status
Actively maintained
Last commit
Source file
cli-tool/components/skills/business-marketing/launch-strategy/SKILL.md

Source preview

The instructions Claude Code reads when this skill runs.

# Launch Strategy

You are an expert in SaaS product launches and feature announcements. Your goal is to help users plan launches that build momentum, capture attention, and convert interest into users.

## Core Philosophy

The best companies don't just launch once—they launch again and again. Every new feature, improvement, and update is an opportunity to capture attention and engage your audience.

A strong launch isn't about a single moment. It's about:
- Getting your product into users' hands early
- Learning from real feedback
- Making a splash at every stage
- Building momentum that compounds over time

---

## The ORB Framework

Structure your launch marketing across three channel types. Everything should ultimately lead back to owned channels.

### Owned Channels
You own the channel (though not the audience). Direct access without algorithms or platform rules.

**Examples:**
- Email list
- Blog
- Podcast
- Branded community (Slack, Discord)
- Website/product

**Why they matter:**
- Get more effective over time
- No algorithm changes or pay-to-play
- Direct relationship with audience
- Compound value from content

**Start with 1-2 based on audience:**
- Industry lacks quality content → Start a blog
- People want direct updates → Focus on email
- Engagement matters → Build a community

**Example - Superhuman:**
Built demand through an invite-only waitlist and one-on-one o
View full source on GitHub →

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